Use-case mapping
Shopping Without Being Tracked
Launched a shopping copilot that interprets product attributes, boosting add-to-cart rates by 12% and enhancing the overall customer experience.
Deliverables
Identity masking, Ad-tracker blocking
Industry
E-commerce
Secondary Cover
INDUSTRY
Chapter 01
Project Details
Checkout flows leak identity through more than cookies — fingerprinting scripts, ad pixels, and cross-site retargeting tags fire before a cart is even confirmed. CamoAi assigns a synthetic identity per session, rotating fingerprint signals so ad networks can't stitch a shopping trail back to a real user.
Chapter 02
Project Research
We traced pixel and tracker behavior across 200+ e-commerce checkouts to identify which scripts fire pre-purchase versus post-purchase, and which identifiers persist across sessions. Retargeting pixels were the dominant leak — present on 94% of checkouts audited, most firing before payment confirmed.
Chapter 03
Project Results
Retargeting ad volume dropped 91% for beta users within two weeks of enabling identity masking, with no reported checkout failures. Cart-to-purchase completion held steady, confirming the masking layer doesn't interfere with legitimate session state.
