AI strategy
Healthcare Data Isolation
Launched a shopping copilot that interprets product attributes, boosting add-to-cart rates by 12% and enhancing the overall customer experience.
Deliverables
Traffic isolation, Data broker opt-out
Industry
Healthcare
Secondary Cover
INDUSTRY
Chapter 01
Project Details
Medical searches and patient-portal sessions are routed through an isolated traffic lane, separate from general browsing, so health queries never reach the ad-tech and data-broker networks that profile everyday web activity.
Chapter 02
Project Research
Health searches carry outsized signal value to data brokers — a single symptom query can trigger downstream ad targeting for months. We mapped which portal and search patterns were most exposed to third-party trackers before isolation, prioritizing the highest-signal queries first.
Chapter 03
Project Results
Patient-portal sessions now show zero cross-domain tracker requests in post-launch audits. Front-desk calls tied to targeted-ad confusion — patients asking why they're seeing condition-specific ads — dropped 28% in the following quarter.
